Bruno Ballardini

Born in Venice in 1954, Bruno Ballardini after completing his studies in philosophy, became one of Italy’s most widely acknowledged marketing and strategic communication experts. He has taught at University of Salerno and University of Rome.
Among his most successful essays: La morte della pubblicità (Castelvecchi 1994; Lupetti 2013), Gesù lava più bianco (Minimum fax 2000, translated in 11 countries), ISIS® Il marketing dell’Apocalisse (Baldini & Castoldi 2015), Lo Zen e l’arte di aprire una porta aperta (Piemme 2018).

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